Posts in Curiosity
The plastic plague — and those creating change
image credit:  Amber Wolfe

image credit: Amber Wolfe


If you’re reading this you’re probably a little like me, you care about the ocean, you don’t think climate change is fake news and you own a keep cup.

“In a business-as-usual scenario, the ocean is expected to contain 1 tonne (1.1 tons) of plastic for every 3 tonnes of fish by 2025, and by 2050, more plastics than fish (by weight).”

This was my motivation for signing up for ‘Plastic Free July’ at a moments notice. I care about the environment, this will be simple. Turns out it isn’t that straightforward. I’ll highlight some of the challenges later.

Luckily for us there are some incredible innovations that aren’t just cleaning up, but are striving for consumer change.

Sea Bin Project

The Sea Bin is a floating bin run designed to install in still water, like marinas, that can capture up to 1.5kg of plastic per day. Incredibly the bins are also designed to capture surface oils.

The Aussie invention is set to be released for sale in Summer this year, you can sign up to their mailing list here to be notified.


The Ocean Cleanup

Cleverly, the Ocean cleanup system uses the existing ocean currents in some of the most polluted sections of the Pacific to it’s advantage to funnel plastics towards a collection device where they are stored for recycling.

This project is also energy neutral and autonomous making it a no brainer.


While these kick arse projects are doing wonders to clean our oceans, real change will be the result of combining education and consumer demand.

Some challenges I’ve had so far in ‘Plastic Free July and the solutions I’ve found (apart from the obvious coffee cup solutions and hessian grocery bags, reusable water bottles) are:

  1. Fruit and vegetable plastic bags at supermarkets — instead choose these super lightweight, heavy duty recycled plastic reusable bags.
  2. Meat from the deli — Woolworths won’t tare containers to zero weight, it’s not possible on their machines, (I haven’t checked Coles) but the local butcher can.
  3. Instead of shampoo in bottles try out these shampoo bars — they worked really well, although they did leave a bit of a waxy residue.
  4. Glad wrap — these beeswax wraps are fantastic for tins and bottles.

I’m sure there will be more — I’ll save those for the end of the month.

Initially, I was worried about being an inconvenience when I was shopping, but it’s time we realise that intentionally inconveniencing corporations who are part of the problem and not the solution is the way that change is made.

Is content the king that killed imagination?
image credit:  Umanoide

image credit: Umanoide

For the first time recently I‘ve had to buy gifts for small children that have appeared in my life. I wandered into Toy world (another first this decade) and was absolutely astounded at the amount of toys that are sold with a story.

For example, I looked at this fire station toy which instructs the children to:

Hang out in the living quarters and wait for the next call to come in. Jump down to the garage, get in the fire truck, and race off to save the day.

Dylan Play Set - Fire Station Theme Playset

Are content creators going nuts?

As someone in the marketing space I can only assume that there is probably an app that goes with this that has all of the appropriate fire engine noises and a book that tells the child when to make the noises along with pre-named fire people?

This is why I was so pleased to see Sony build Toio. Two small unassuming white robotic blocks with a remote.

The blocks are controlled and interact together, moving in or out of sync to create motion only limited by your imagination. And in true out of the box thinking they bring their surroundings to life.

Check out 1.20 in the below video to see it come to life.


It’s a mix between the lego of the past and the interactive toys of the now. It’s a blank canvas and it’s what I’ll be getting every niece and nephew as soon as they’re available.

More about it here.